Are asked to appear on television or as a guest expert on talk shows or reality shows
Want to include website videos on their website to connect with their audience
Are putting together an online video campaign, membership site or vlog
Are the face of their brand and are stepping out in the media to promote it
Want to get across who they are when appearing on stage, on television, their YouTube channel or website video.
In today’s media-driven world - on camera performance is key. Today's audiences are sophisticated and savvy with 24/7 access to TV and online streaming. They have the experience of watching thousands of performances, and their sense for believability is finely tuned. Nobody wants to lose or confuse their target market or audience because of poor media presentation. Knowing how to work in front of the camera and in interviews helps you to take advantage of the media for your personal branding and presents your public appearances in a positive way.
Starting out as a live TV presenter or "just being your charismatic self " in front of the camera is undoubtedly the most difficult task, since it’s hard to get experience without first getting experience. And that’s where my coaching and training comes in.
People present well in front of the camera due to their training and/or their experiences of being in front of the camera. Their on-camera persona is exactly who they need to be to get their message across and connect to their audience - they actually don't "present" anymore, they come across naturally: authentic, truthful and confident. They have charisma - a powerful personal presence in front of the camera. Their following gets them and what they are about and wants to work with and/or buy from them.
Learning those techniques and skills is vital if you want to make a strong impact and have longevity in the media world. On television, audience feedback can lead producers to refrain from inviting you again, if you are disliked, unpopular, not making sense or if you are struggling/nervous in front of the camera. Mean Youtube Channel comments can be even worse.
Struggling with what you are doing could be because of one of the following:
We'll break down the work you have done in the past, draw your attention to what charismatic people/performers/presenters do and how they do it, then implement those skills, according to your goals and vision. We'll practice on-camera skills and performance exercises to be authentic and confident on camera. And we'll work with scripts and spontaneity, body language techniques and the psychology of performing in front of the camera. You'll also get a clear understanding of what outfits you need to stay away from on screen and what works effectively for your individual personal brand.
For speakers, authors, lifestyle experts and everybody who wants to start their own show, a YouTube Channel, video blog and/or visually brand themselves.